Everyone, today, everyone has a busy schedule. As they open a website, the first thing that they notice is its web design. This can make your viewer stay on your site or leave. Your website should be designed in such a way that your viewer can find what he or she is looking for easily. This will decide whether they are going to come back to your site or not. Further, a lot of how your content is published on your site is influenced by its web design, thus becoming a detrimental factor in your SEO rankings as well. This is especially of importance if you are a small business looking to expand. Having the right colors for your web design is absolutely important as well. Colors have important psychological effects on your viewers and they will decide what kind of a response they have towards the site. For example, having light, pastel colours could give out a calm and soothing effect. Having a good colour palette and design layout can , hence, help build trust with your audience. This as a consequence gives a consistency to your website and all the webpages on it. Most important of it all, web designing is something all the businesses do today. If your competitor is doing it, there is no reason why you should not use this option to step above them.